Behind any successful company website there is the hard work of a team of developers, designers, SEO specialists. The latter will be discussed in an article prepared by employees of a Boosty Labs company that specializes in NFT marketplace development. They’ll tell you in simple terms what it takes to attract the target audience to the corporate website and increase brand awareness. This article will be useful both for business owners, and for people interested in search engine optimization.
What is needed for successful promotion?
Before proceeding with the promotion of any site in the search and other sources, you need to conduct a thorough study of the technical part, the structure of the sections, the necessary pages. The convenience of the resource and the content created for users, not search robots, also plays an important role in ranking the site.
Internal optimization
Internal optimization is a mandatory step in preparing a site for promotion. Its goal is to correct technical nuances, bring the resource in line with the requirements of search engines. The main stages of internal optimization:
Analysis of competitors’ websites. This will help determine the strengths and weaknesses of similar companies, make your resource better, and decide on the introduction of additional functionality.
Site structure. The logic and clear structure of the pages will improve the user experience and help you easily navigate through the pages of the resource, which is especially important for corporate sites that require several dozen pages or more.
Semantic core. The stage involves the collection of key queries for which the resource will have to be promoted, as well as their distribution across pages. Key queries are divided according to the frequency of use by users: low-frequency (LF), mid-frequency (MF), high-frequency (HF). Promoting young projects is easier and more efficient to start with low-frequency key queries.
Website loading speed. It is also an important parameter that To improve it, it is recommended to apply image compression, optimize the code. On average, if your pages take more than 3 seconds to load, your potential client is more likely to close the site.
Small but important details. It is also recommended to introduce the so-called “breadcrumb” for better navigation, the generation of human-readable URLs so that the content of the pages can be easily understood already at their address.
Only a convenient, useful resource with unique content that meets user needs has every chance of reaching the top 1-5 in organic search results and achieving high conversion.
Working with the site’s link profile
A link profile is the total number of links to a site from external sources. It is also one of the
important factors that form the trust of search engines to the resource. Links leading to your site should come from trust sites, thematic authoritative resources. Link building should be gradual and look natural.
This type of promotion is not cheap and long, but it can give a tangible result and secure good positions in SERP for a long time.
There are also unfair competition methods based on placing a large number of low-quality links to your resource from dubious sources in order to reduce your positions. For this reason, it is necessary to monitor the link profile of the corporate site, and also to prevent a link explosion.
What promotion channels to use?
When you already have a ready-made site with the necessary basic elements for search engine promotion: a well-thought-out page structure, semantics, linking, you can proceed directly to promotion. What customer acquisition channels are effective today?
Promotion in search engines. A labor-intensive, but effective method of promoting goods and services on the Internet. Thanks to the high positions of the resource in the free issue, you will be able to consistently receive applications, conversions and increase the company’s profit. You can use Google Ads for this.
Optimization for voice search. One of the promotion trends in 2022 will also undoubtedly be voice search. The proportion of users who prefer to use voice search to find out the answer to their question or even order a product is growing every year, so you should not ignore this opportunity to reach more users.
Advertising in search engine results. Short ads above organic search results can also interest the target audience to go to your site and perform the desired action. This method is effective for young companies and projects.
Social networks. Communicate with your audience, publish a variety of content, talk about the company in more detail, this will cause additional trust and interest in the brand.
Conclusion
Promotion of a corporate website is not an easy process, but now you know better its features and what is needed for effective promotion. Follow the trends, make your site as convenient as possible, useful for the target audience, and then the results will not keep you waiting.