You have probably heard about digital marketing, haven’t you? This term has become extremely popular in the 21st century when businesses start developing and growing.
So, let’s find out what digital marketing (or online marketing, as it is also called) is.
Digital marketing is a type of advertisement delivered through digital channels — platforms helping to reach your target audience and sell a product or service.
Be it an online casino with real money pokies Australia or a travel agency, it needs a promotion. Here comes digital marketing.
How to Create Digital Marketing Strategy?
First and foremost, you should understand that a clear strategy reduces waste and helps to focus on your target.
- Explore the landscape.
Any strategy has to be based on a particular goal. So, the first thing you should do is to analyze and examine. It will help you figure out what your competitors are doing to lure potential customers in and what consumers actually want.
- Define your target audience.
There is a tried-and-true method — a buyer personas (representation of the ideal customers) list. Digital marketing allows businesses to execute campaigns with a precise goal.
- Create a content strategy.
To build any strategy, you should set S.M.A.R.T. goals. It is an abbreviation for specific, measurable, achievable, realistic, and timely goals.
After that, you should map out a content plan based on your objectives and target audience. To get fresh ideas, you can search hashtags on Instagram to find the trends or look at Google Search suggestions. Typically, it shows what customers are interested in (in other words, what they are searching for). There is one more space for inspiration — Pinterest. There you’ll find aesthetic content.
- Set your budget.
You must set a realistic budget for your business. As a rule, most companies spend approximately $2500 to $12,000 per month on digital marketing. Do some research to figure it out.
- Choose your tactics.
Once you know the content that attracts your target audience, choose the work methods. Don’t forget about digital channels, tools, and other ways that will help you to achieve the desired result.
- Take advantage of best practices.
God is in the detail. If you miss some significant steps or lose sight of a particular detail, you won’t get the result you expect. Even paying attention to detail does not guarantee the desired result. It happens because of ever-changing digital marketing tools: something that worked out a month ago may require adjustments now. Bear in mind it is much better to do a couple of things well than to get your hands on everything and do nothing.
- Track results.
It is one of the most significant steps in digital marketing. After you’ve done a tremendous amount of work, it is necessary to monitor and assess your work and performance of the strategy. Use Google Search Console, Google Analytics, and Google Ads to keep your fingers on the pulse.
If you see that something doesn’t work (for example, an ad doesn’t deliver the desired result), you may pause it and try a new idea.
Top 5 Online Marketing Strategies
When it comes to online marketing, there are always numerous types of digital tools at play. So, what are these types? We have collected five powerful digital marketing strategies for any business (be it an online clothing shop or online casino without wagering requirements Australia):
- SEO
If you are a business manager, you know firsthand what SEO is. If you don’t, we will remind you.
SEO is Search Engine Optimization. In a nutshell, it is a process of improving your site position (so that it ranks highly in Search Engine Results). The more keywords you have, the higher your website is in Search Results, and the more users see it.
2. PPC
Also known as Pay-Per-Click advertising, this strategy is supposed to buy visits: advertisers have to pay each time a user clicks on their ad.
PPC helps reach potential customers — people ready to buy your product or service. When users click on your ad, they go to your landing page and see a call-to-action (for example, an invitation to buy something or sign up at a website).
3. Email Marketing
Email marketing aims at retaining existing customers as well as attracting new ones. Like content marketing, email marketing focuses on providing valuable information to keep customers’ attention. As a rule, there are four types of marketing campaigns:
- Acquisition Emails;
- Retention Emails;
- Email Newsletters;
- Promotional Emails.
The big advantage of this strategy is that you can personalize your offers. For instance, you may create a campaign oriented towards customers who buy a particular product.
4. Social Media Marketing
Social Media is an inexhaustible source of information. Plus, it is a tool that helps maintain a brand reputation and increase conversions.
This kind of marketing focuses on providing promotional and informational content and communicating with existing and potential clients. Social Media Marketing includes one or several platforms such as Facebook, Instagram, Twitter, Pinterest, etc.
5. Video Marketing
This type of marketing has become extremely popular in recent years due to the popularity of Tik Tok and short videos (Instagram Reels and Youtube “shorts”).
Video marketing should aim at creating videos for a target audience.
Apart from an advertisement, videos may contain stories of product development and the inner workings of the brand (behind the scenes), and announcements.