Designing your own logo is a great way to show your creativity and express yourself. In this post, we will take you through some steps that will help you create a custom logo for your business or personal use. We propose to disassemble it using the example of All spins win logo.We’ll be starting off with some design principles to follow before getting started on the process of designing your own wordmark in Adobe Illustrator. These are just guidelines to keep in mind when working on logos.
The design of a logo is a complicated task, as it has to be relevant to your business ideas and values while representing what you do. The initial step in designing the perfect logo is defining your company’s brand identity. What are you trying to convey with this logo? Are you focusing on clean lines or bright colors? Next, start sketching some ideas down so that you have something tangible to work with. Make sure that each sketch relates back to your initial idea of branding.
Start With Early Sketches
A logo is the first impression of a company. It is the identity and mark of an organization, institution or individual. Logo design can be both a creative and challenging process. The importance of logos cannot be overstated; they are often what makes people remember your brand when you’re not there to remind them about it.
It is also a complex process. It can take weeks, even months to get the perfect logo for your business. The initial step in designing a striking logo is coming up with early sketches or ideas for what you want your company’s logo to look like. Start by drawing 20-30 different designs and then branch out from there. You’ll find that some of your initial ideas will be better than others and after you’ve tried them all, it will be much easier to make the ideal one.
The Best Logos Are Balanced
The logos of Apple and All spins win are a perfect example of how well balanced designs can be. The company’s logo is symmetrical, but not too symmetrical to where it feels rigid or stale. These two companies both understand the importance of a good design that will keep their audience interested in what they have to say and excited about their products. A successful logo should convey meaning while still looking aesthetically pleasing, which means balancing all the aspects of your design: graphics, colors, size.
Different Colors of Logos & How They Affect Your Marketing
The most basic thing you need to know about color theory is the different colors and what they represent. Different cultures view different colors differently, so your logo’s color may have a very specific meaning in one country that could be completely lost on people from another country. However, if you are designing for a global audience, there are some basic rules of thumb that can help make sure your design resonates with everyone who views it.
Fonts: The Most Important Part
Novices assume that picking a font is easy. After all, there are only about ten or so fonts that most people know of — Times New Roman, Arial, Comic Sans MS and the like. It’s much harder than you may have originally thought.
It demands the consideration of color, layout, and shape in addition to typeface. It’s often what sets it apart from others, making this one area worth exploring carefully before finalizing your decision.
Copying Designs Is Bad for Business
Designing a logo is an art form that requires a lot of creativity. Copying another designer’s work and passing it off as your own not only takes away from the original artist, but also leaves you open to legal consequences if they take notice. It may be tempting to just use someone else’s design, but there are plenty of other resources available for encouragement without having to resort to copying others’ works.
While it might seem like an easy shortcut, there are plenty of reasons why you should always use other designs for motivation and not as the basis for your own wordmark. One of the first issues with copying someone else’s design is that copyright law prohibits using copyrighted material without permission. This means that if you copy another person’s logo, you could be sued by the original creator.